Our Services
The De La Guardia Group (DLGG) provides consulting services in four key areas:
- Business Development
- Governmental Affairs
- Public Relations
- Business and Marketing Strategies for the U.S. Hispanic Market
Business Development
DLGG assists its clients in developing business in the Latin American region by obtaining the necessary business intelligence through research and analysis of potential market segments. We provide business consulting and advisory services to assist clients in developing the appropriate strategy, action plans, and, as appropriate, local strategic alliances.
An example of our success includes assisting a Canadian-based multinational engineering design company to establish a presence in Panama, identify a local partner for integrated competitive project staffing, and succeed in winning a $24 million bid against 18 other international bidders.
Governmental Affairs
The DLGG’s governmental affairs practice involves representation of U.S. clients in the legislative process in Latin America, with a concentration in Panama. Our experience in this area includes investigating the impetus behind particular bills and developing legislative strategies to advance our clients’ interests. We help our clients achieve their objectives by identifying and securing key legislative and executive sponsorship and support of bills that affect their interests.
Public/Media Relations
DLGG develops comprehensive, customized communication programs that integrate and align public and media relations with other client marketing efforts. We develop and execute strategic messaging plans, message development, and tactical campaigns that build on a client’s positioning initiatives in order to generate a wide-ranging market presence in the Latin American region.
Business & Marketing Strategies for the U.S Hispanic Market
DLGG offers its U.S. clients full service marketing support by developing and implementing effective, integrated strategies targeted to U.S. Hispanic markets. Located in the greater metropolitan Washington, DC area, the De La Guardia Group provides a unique blend of services including:
- Development of Marketing Strategies–from creation to implementation
- Qualitative and Quantitative Market Research
- Advertising
- Public Relations and Publicity within Hispanic Communities
- Media Planning
- Political and Corporate Campaign Strategies
We identify Hispanic market opportunities using sound research practices and our understanding of ethnography as well as the cultural, psychological and lifestyle variations of Hispanic audiences.
In addition to our in-house leadership, we've assembled a team of senior Hispanic consultants, each bringing to DLGG clients targeted expertise and specialized knowledge in a range of market segments and marketing mediums.